Hi there!

My name is Gina Yu.

Prior to UX Design, I’ve worked in magazines, public radio, startups, nonprofits, and creative agencies.

Everything I’ve done has been in pursuit of understanding people more deeply and fostering moments of empathy—sometimes art.

As a designer, I’m interested in how to create experiences that are impactful, intuitive, and perhaps, even a bit delightful.

As a human, I’m frequently spotted smelling bread, baking bagels, staring at birds, and talking about butter.

Resume can be found here.
Currently, I'm pondering:

How can we create spaces that
encourage people to take up space, to play?

How can we contribute to a world
that is more caring, more connective?

How can we empower the communities around us, celebrating everything they've been and will become?

How can we lift up the unheard stories
of struggle, of shame, of triumph, of process?

If you want to know more...

I have always been inspired by people.
I think it was growing up as a second-generation immigrant that made me notice the nuances of everyday life that others may have missed. The differences between how families greeted each other, the arrangements of tetris-like lunch box meals, the ways people young and old seemed to struggle with both expressing what they really mean and then understanding what others truly intend.

It was this curiosity, this habit of noticing and not being able to un-notice that led me to a career in writing. I went to school for a degree in Journalism with a minor in Sociology. This education led me to work at a nationally-acclaimed food magazine. There I craved the humanity of human-centered narratives, so I went to work for a local NPR station, where I learned more than ever that we humans are terrible listeners. The good news I found? If we could just listen, really listen, then we might find more answers and connections in the world around us than we once thought. 

Throughout my work and my interests outside of work, I saw a recurring pattern in myself of wanting to solve problems, to understand, and to share experiences of delight,
whether it may be in consulting with small businesses or baking bagels from scratch.
I’m in love with UX, because I’ve been in a variety of spaces that thrive off of telling people what they should want or need... and it can work, but it can also be better.
It’s with real human interactions, narratives, and perspectives that really everything can improve.

Design asks how to solve a problem.
UX asks how are people affected by the problem.
UX Design is when solutions reflect the context—
the problem, the persons, the product.

People inform design, designs inform people.
It’s a symbiotic relationship.

❝ I hope to bring my perspectives and experiences to a team that
thrives on diversity of thought, impactful work, healthy relationships, and ideally moments of surprise and delight. ❞

Education

Pear Deck
‍‍UI/UX Designer
August 2020 - Present

Freelance
Writer, UX Designer, and Consultant
November 2015 - Present

Plywood People
Marketing Leader
February 2019 - August 2019

Emery Creative
Copy Director / Project Manager
August 2017 - November 2018
Cuz CreativeCreative Director
October 2016 -October 2017
(*project-basis)

Shipt
Content Developer
January 2016 - August 2016

90.3 WBHM NPR Station
Freelance Producer
November 2015 - January 2016

Cooking Light, Time Inc.
Editorial Fellow
June 2014 – July 2015

EIDÉ Magazine
Contributing Writer
August 2013 – July 2015

Experience

DesignLab, April 2020
User Experience Design

University of Georgia
, May 2014
Bachelor of Arts in Journalism,
Sociology


Skills
Strategy:

Identity, strategy, voice, content,
marketing, social, branding, communication



Design: 

Research, user interviews,
information architecture, 
user flows,
wireframing, prototyping, usability testing, product design, interface and interaction design, journey maps

Organizational:
Project management, feedback,
design critique, mentoring / coaching,
consulting, workshops, consulting

Marketing/Creative:
Campaign development and execution, partnerships, fostering key relationships, cross-functional collaborations

Tech:
Design:
Sketch, Figma, Zeplin, Whimsical, Procreate, Miro, Webflow, Invision, Photoshop, Marvel, Lucid Chart, Squarespace, Wordpress.

Code:
Github, Visual Studio, HTML, CSS, React, Pug.

Project Management:
Harvest, Monday, Sheets, Trello.

Photography:
Editorial, feature, food, portrait, documentary.

Marketing/ Production:
Mailchimp, Hootsuite, Drupal, Planoly.
Soul Work
Wake Up Atlanta – ATLANTA, GA
Event Experience Designer, 2020
Consultant and Researcher, 2019
Wake Up Atlanta is dedicated to increasing civic engagement and awareness
in the Asian-American and Pacific Islander community in relation to the rest of Atlanta.

Swirl Zine – UK
Editor and Creative Director, 2018-2020Swirl is a stylized booklet, designed by award-winning creatives, to provide straightforward wisdom from mental health professionals
We Love BuHi  ATLANTA, GA
Master Storyteller & Project Architect, 2018-2019We Love BuHi creates connection and belonging within Buford Highway's multicultural community through place-based storytelling and design. We Love BuHi envisions a socially and culturally inclusive, economically just, and environmentally sustainable community that is interwoven with its immigrant stories.